With values as a top priority, the Alba Botanica® brand sought an opportunity to communicate the brand's story in an authentic and compelling way with the Do Good. Do Beautiful. campaign, #DoGoodDoBeautiful.
This campaign features intimate documentary-style videos that journey through a day in the life of five amazing women and celebrate how they are making a difference. The five women highlighted identify and align with the core values of the Alba Botanica®brand, including protecting animal rights, women's empowerment, environmental conservation and vegetarianism, and demonstrate their commitment through community service, activism and social cause.