Donna Lamar is an award winning creative and production professional with over 15 years of executive level management experience. She lives in Los Angeles and works with global brands and entertainment companies crafting multiplatform content from ideation through production. Transmedia storytelling is her expertise.
From head of production at Wieden + Kennedy/Amsterdam to creative director on Gatorade at TBWA/Chiat Day Los Angeles, during the re-launch of the brand, she was an integral team member on Gatorade Replay, while also leading the teams for the launch of the G Series and G2; Gatorade's first innovations in 40 years. From there, she worked with Microsoft to create and produce Discovered, the first live action Kinect for Xbox 360 game in history. Donna is skilled at interpreting the client’s ‘vision’ and making it tangible and deliverable.
Writing, creative direction, pitching or producing, Donna’s worked with clients like, Microsoft, Nokia, Nike, Fox Studios, Adidas, Gatorade, Mondelez International, Virgin Produced, Heineken, Siemens, Vodafone, Coca Cola and many others.
Notably her work has been awarded at The One Show, Cannes, The Clios and The Andy’s. She has been honored as one of the top 33 creative women in advertising by Business Insider in 2013, a top woman executive by Black Enterprise in 2013, served on the 2013 jury of The One Show Branded Entertainment and as a One Show Jury member in 2014.